Many owners and operators in the world of business are comfortable with tradition and the status quo. It represents a time when they made their money through tried and tested practices, but that reality is slipping and once it has changed, it will not revert back.

With digital and online applications bringing aboard new and improved innovations, there is a litany of reasons why we should not only be content with technology in business, but be embracing it.

Here we will make the argument why that is the case.

Maximises Efficiency

Frustrated when a payment takes numerous workdays to clear? Has a project been delayed because a photocopier has run out of ink and the paperwork has to be pushed back? Well this is where technology has accelerated a number of fields, a scenario that eliminates excuses from the side of the business and opened up more opportunities from the side of the customer. Cutting down on these frustrations improves performance, seeing a positive domino effect that enhances all aspects of an enterprise.

Builds a Bridge Between Company and Consumer

During the 1970s, customers had to physically enter the premises, wait in line and be served at the desk. In the 1990s, those same people had to phone up the number on the Yellow Pages and wait for their turn. Today the consumer can engage a brand through these channels as well as mobile, email, social media messaging or the comments section on a website.

Allows Brands To Network

Brand-to-brand or business-to-business (B2B) marketing is a means of leveraging one enterprise from another. With the help of technology, companies now have the ability to network these opportunities openly and freely. From combined marketing campaigns to YouTube videos, social media posts and emails, connections can be procured far easier today than in previous years.

Personifies The Open Market

Unlike communist regimes that have the capacity to monitor and stifle progress for companies that operate on their soil, technology opens pathways where the possibilities are essentially limitless. So long as that enterprise has the resources to invest in ethical practice, there is no barrier to preventing growth. This is what is illustrated by the concept of the “open market” whereby brands can begin from a humble concept and expand to becoming a major player on the ASX200 list. By exploiting the ability to maximize efficiency, building a bridge between themselves and the consumer, and networking with fellow peers, they can set new targets and goals to achieve that would otherwise be closed.

With over 800 million monthly users, it can be seen why Instagram is such an important tool for businesses to use. Since Facebook has taken over Instagram, it has morphed the platform into a board of advertisement which businesses can utilise in different ways. There is now the ability to connect a business Facebook page to Instagram to turn it into a business Instagram account. Furthermore, business Instagram accounts are able to link their store products in their photos so that their followers can easily click through to their online store. There is also the ability to have a website link in an account’s bio area, and those who have over 10,000 followers are able to include links in their Instagram stories, where viewers can simply swipe up to follow the link. Additionally, businesses can purchase ads to show on Instagram as well as choose the demographics that they would like their ads to show up to. Ads on Instagram are now shown in stories as well as in a feed, making this a powerful tool for any business. Having said this, some people have a negative response when they see an ad, especially as Instagram never used to have advertising. Thankfully, there is another way to implement Instagram as a business that is sure to increase sales and sign-ups.

Find an Instagram influencer that is relevant to your business

An Instagram influencer is someone who has an Instagram account with a lot of followers. In addition to having a lot of followers, they will have a high engagement with everything that they post. Meaning that many people will view, like, and comment on their posts and stories. Because of this, many brands and businesses with approach Instagram influencers and will pay them to share their product or service on their account. The price can vary depending on how many followers somebody may have, and contracts can even be made for an influencer to represent a brand long-term. For example, a model who posts a lot of selfies may team up with a make-up business and will tag that business in every selfie that they post. This will make it more likely that people will head over to the account and website of the makeup business, and it will make them more likely to trust that business as well as make a purchase.

A digital marketing agency is a company which helps aid businesses with their digital presence. This can mean ensuring that their website is getting noticed in all of the right places, that they are fully utilising social media accounts, and that their web design is at a professional level. Most commonly, a digital marketing agency will help a business grow by implementing SEO (Search Engine Optimisation) techniques. What this means is that techniques are used to ensure that a website will show up in relevant search engine results. Search engine companies such as Google, Ecosia, and Yahoo will allow users to type in a query into a search bar. A common query could be “where are good hairdressers near me”. The search engine site will then show pages of results in order of relevance to the searcher. For example, if the searcher is located in Queensland, then hairdressers in Queensland are going to show up at the top of the results. But out of all of the hairdressers in Queensland, how do search engine sites know which ones to show first? This is where SEO steps in. Techniques are used so that the algorithms used by search engine companies will pick up a website and deem it as a reliable and reputable source that they can show higher up in search engine results.

How does higher search engine rankings help my business?

When a website is shown higher in search engine results, it makes it more likely that a searcher will click on that website. Many studies have been conducted which have shown that searchers rarely scroll past the first page of results. This means that it is imperative for a website to show up on that first page at the very least. When more people are clicking through to a site this makes it more likely that they will a) sign up for a newsletter, b) purchase a product, c) sign up for a service, d) view advertising on that site, and e) talk about that website or brand to another person. All of these things are super important when it comes to building a successful business. In addition to this, a digital marketing agency will help a business show up in search results for their target audience, making it even more likely that they will become a customer or client when they click through to a website that interests them.

Many people out there begin their businesses by running everything themselves. As a company grows, however, taking care of everything required can start to take its toll and there simply won’t be enough hours in the day to get everything done. While this can be stressful, it is actually a good sign that a business is growing. When this does occur, it may be time to think about hiring your first employee. But what is involved in hiring someone? Many people worry that they will hire someone and then they won’t work out. Others will worry that business will fluctuate and that they may not always be able to afford an employee. Some will simply find it hard to let go of control over every aspect of their business. Whatever the concern may be, there are some sure signs that will indicate that it is time to hire someone. For example, a business owner will usually be run off their feet and little mistakes will begin to happen. They may accidentally post the wrong thing or write down the wrong phone number. This can be a clear indication that a business has grown too big for one person. The good news is that there are ways to implement extra help while still addressing common concerns that people have about hiring someone.

Look into hiring a freelancer instead

Instead of worrying about all of the things that can be involved when hiring someone such as having to pay superannuation, annual leave, sick pay etc., a business owner can simply look into hiring a freelancer instead. A freelancer is someone that can hired on a job to job basis which means that you are never “stuck” with them if you aren’t happy with their work. While it can still be a good idea to organise contracts when hiring a freelancer, there isn’t as much legal work and paperwork involved as hiring a casual, part-time, or full-time employee. Furthermore, different freelancers can be hired for different jobs when they pop up e.g. content writing, graphic design or audio engineering. Freelancers are usually able to work remotely as well, so those who run their businesses from home don’t have to worry about finding room for an employee. In the age of the internet, freelancers are popping up all over the world and are making a huge difference in the lives of small business owners.

Many business owners spend their first few years hustling and bustling, trying to ensure that their business stays above water. It is not uncommon, however, for people to get a few years in and never really take stock of what is going on with their company. For example, how much money is the business turning over and is the business actually successful? It is important to know this because we can often get caught up in a long to-do list, but those to-dos aren’t actually making us any profit. Because of this, it is worthwhile to put aside time every six months or so and to really evaluate what is going on in a company, what the turn-over is, and to see if it is worth making any changes. For example, a store may be selling a lot of a certain product which makes it seem like that company is doing really well. The truth is, however, that with postage costs and PayPal fees, barely any profit is made on that item and it isn’t really worth the time, money, and effort. Good companies will constantly track their performance and make adjustments accordingly. For instance, they could lump two smaller products together to sell as a package, that way, they can save on postage costs and transaction fees. Tactics like these are often what will make a business successful.

What is your definition of success?

When sitting back and asking yourself if your business is successful for not, it is important to first define what success means to you. For some, it is only worth running their own business if they turn over a certain amount each year. For others, they are happy as long as they have a little bit of profit. Many people define success as feeling good about themselves, and others will feel successful when they have tons of happy customers. One person may feel that having the ability to travel for work means success whereas another will feel like they have achieved this when they have stability. Whatever success means to you, it can be a wise move to not only work towards that goal of success but to constantly check in on your business and ensure that your products or services are helping you get to your destination. If something isn’t working, then it may simply be time to let go.

There are all sorts of entrepreneurs out there these days, but more and more savvy business owners are popping up in the health industry. These are people who are extremely conscious when it comes to life and will carry these philosophies with them in their businesses. For example, many will only use recycled products to reduce their environmental footprint, and others will only use cruelty-free products in order to help the animals of the world. Furthermore, it is not uncommon for many start-ups to have meditation and yoga breaks throughout the day, as well as have a strong emphasis placed on personal development. While it is becoming more common for people to mesh spirituality with business, many are still patronised for their ways of living and many are worried that they won’t be taken seriously if they outwardly display themselves as a spiritual person. On the other hand, there are other business owners out there who want to take their company to the next level, however, are not schooled in the subject of spirituality. Whatever position you may be in, there are certainly many benefits to incorporating spirituality into a business such as less-stressed staff, and an increase in morale. So, without further ado, here is how to mesh spirituality with business.

Lead by example

When it comes to meshing spirituality and business it is important to lead by example. If a business owner is trying new techniques and isn’t feeling fully confident then the people around them will notice this. It is important to fully grab spirituality and new aged practices by the horns and to confidently lead by example. For instance, it is not uncommon for businesses to use certain crystals to increase productivity and wealth (some race car drivers even put crystals in their engines). Others will implement new moon or full moon practices in their businesses where they will brain storm with their team about new items that they can implement and old ones that they can get rid of. Some will have a charka specialist come in each week and balance the chakras of their staff. Daily deep breathing as a team could be implemented, as could a simple walk in nature. Whatever the type of spirituality practice that is implemented, it is important to participate full-heartedly in order for a company to experience the benefits that may be involved.

For anyone that owns or works in a business, it can be very beneficial for them to seek the support of a great business mentor. More often than not, the start-ups that withstand the test of time are the ones that have worked closely with a mentor. Furthermore, people can feel supported and less stressed out when they have somebody to lean on. While there are many benefits to seeking professional help, business coaching and mentoring is a very saturated market and it can be difficult to find a gem amongst the stones. It can be easy to perform a Google search to find someone, however, a good website doesn’t necessarily reflect the services that are offered. Because of this, it is often better to rely on word of mouth or to make sure that a professional has plenty of positive feedback before hiring them. Additionally, it can be a good idea to find someone that has competitive prices, however, that aren’t too cheap either. Good business mentors will know their self-worth and so will charge accordingly. And this is the type of values that they are able to instil in you when they are hired. There are also some things that you can do personally before searching for a mentor that will make the hunt a little easier and make it more likely that someone amazing is found.

Be crystal clear on what you want

Before hiring a business mentor, it is important to first figure out exactly what you want. For example, do you simply want emotional support while you are starting up your business? Do you have a yearly income goal that you want to reach? Perhaps you have a number of clients that you want to hire? Maybe you need help with your business structure? Whatever it may be, deciphering this beforehand means that you can relay this to a potential mentor, and they can let you know if they are able to help in this area. Furthermore, it will give you something more specific to search for. For instance, you would be able to type “business mentor that offers emotional support” into a Google search rather than just “business mentor”. Cutting down your choices is the perfect way to ensure that someone tailored to you is found and having a crystal clear idea of what you want out of mentoring will make it more likely that you will get what you need.

A business coach is someone who mentors a business owner and will work with them at a strategic level. They will help them develop a long-term strategy which will often help entrepreneurs become more focused and motivated. Furthermore, they are able to help people move through any mental barriers that they may have with personal development techniques such as NLP (Neuro-linguistic Programming). While there are many benefits to hiring a business coach, the profession itself has become somewhat of a trend of late. This means that life coaches, nutrition coaches, health coaches, and business coaches seem to be popping up at every corner. So, for those who may have paid good money for their business coach training and are extremely passionate about what they do, they will want to ensure that they stand out from the rest and are able to reach as many people as possible. But how can a potential client differentiate between one business coach from the next? This question is what many coaches out there get stuck on and so will find themselves in a constant loop of trying to convince people to hire them. To best help those who are struggling coaches, here is how to become a successful business coach.

Create a niche that you are passionate about

Where many business coaches go wrong is that they are too broad in their offerings. The successful ones are really clear in what they can do for people as well as how they can help. For example, one professional may wish to focus on coaching those who are tradies and builders. This will make things easier when it comes to marketing and with where to show advertising. Furthermore, a coach that focuses on this niche will know exactly how they are able to help tradies and builders. Their motto may be something along the lines of “working with builders and tradies to help them organise their business structure”. As it can be seen, this is a very clear-cut statement and will let people know exactly what they are offering. Many people think that they are ruling out potential customers when they focus on a target market, but this actually isn’t the case. Those who decide on who they would like to work with are more likely to attract their ideal customers who will then spread the word to other potential customers.


A gazebo enjoys a wide-ranging definition, essentially working as any structure that is separate from the main house on the property.

In that respect, a gazebo will come in all manners of sizes, styles, colours and designs where the architecture can take on whatever is complimentary to the surrounding area.

It is therefore paramount that the creation of a gazebo be installed by a trained and educated professional.

Homeowners have a habit of venturing down the DIY path, yet it is strongly advised that a builder take over construction duties to ensure that the project does not fall into short-term or long-term problems that would have otherwise been easily avoided.



Residents in rural and suburban areas often overlook the need to check for permits, seeing council regulations as nothing more than unnecessary red tape.

Despite the advice that you may have received from a friend or neighbour, it is always in your best interests to have a builder on hand who knows the local area and has dealt with the development of similar structures in the region before.

Planning permits can be needed to ensure a gazebo does not go beyond certain boundaries and building permits check the necessary Occupational Health and Safety (OHS) standards are maintained. A professional builder should have this expertise as a matter of course, whereas DIY operators can fall foul of the law.



Most gazebos can be broken down into three categories:

  • Metal – heavy construction for long-term use
  • Timber – compliment the garden best by blending into the natural landscape
  • Vinyl – can be erected and taken down when necessary

There is no real limit to what characteristic a gazebo can take on. From old style Victorian to new age double-decker artisanal designs, these ornamental features  work to provide an indoor safety for an outdoor setting by offering the requisite shade and shelter from natural conditions.

Those new to their surrounds though can be naïve to the environment when rushing into a project like this, overlooking where the sun hits in the morning or afternoon, whether large trees are at risk of collapsing on the structure, if electricity is running between the gazebo and a power source etc.

All of these issues fall under the banner of functionality and a builder will be able to advise on placement and features that compliment the garden correctly.



This all boils down to what the gazebo is, determining the type and amount of materials used to ratifying permits and additional costs that would arise during construction.

While the hiring of a builder does not come for free, what you are purchasing is efficiency in their expertise. In the event of a DIY development, a wrong decision or an oversight here or there can cost thousands of dollars that would have been negated.

A standard gazebo will usually cost in the region of $5,000 – $10,000 for those expecting a structure that can be multipurpose or specific to one type of event, such as:

  • Wedding
  • Family gathering
  • Outdoor entertainment
  • Lounge room
  • Exercise/yoga
  • Artist’s office
  • Barbeque
  • Bar
  • Music
  • Parties

Any of these will carry unique requirements with additional costs. A trusted builder will have the knowledge of implementing a structure that only includes those that are deemed necessary without overinflating.



Whether it be a pergola, kiosk or pavilion, your gazebo will need to tick a number of crucial boxes that determines the materials used. This includes ventilation for warm and cool air, shade, glass and potential drainage.

The builder will take into account the surrounding geography and then make an assessment on the materials for the roof and flooring. The top might need to be constructed of lattice to allow for airflow, polycarbonate to block out strong UV rays or steel to eliminate maintenance concerns.

So get online and find yourself a great local gazebo builder!

Vertical Blinds

Vertical blinds have been gaining popularity in the last decade. Why is that? Why are people flocking towards this particular style of blinds? What is it about these blinds that makes them more popular than traditional curtain covers or horizontal blinds?

Well, vertical shades have a number of advantages over curtains and horizontal blinds, making them the most sensible option. Here’s a quick look at why you should consider installing them at your home or office space.

Easy Maintenance

They are easy to maintain. Unlike curtains (which will need to be periodically washed) or horizontal blinds (which are notorious for catching dust and will need to be dusted regularly), vertical window screens pose little to no extra work by way of maintenance.

They are easy to clean; all you need to do is wipe them down every now and then. So, if you’re looking for a low-maintenance option, then they are the way to go.


They will easily last for nine to ten years without any problems. If you’ve used horizontal blinds, you know that they are a little more fragile, thereby making them more prone to breakage. And curtains tend to fade or look dated, requiring you to change them every few years. So, when it comes to a long-term solution for your windows, vertical shades are ideal.

Give You The Best of Both Worlds

Want to stay warm during winter and cool during summer? We’ve got two words for you: vertical screens. The blinds help to keep you warm during the winter by trapping the heat inside the home and warding off the chill.

And in the summer, they help to keep the interiors cool by keeping the hot sun rays out. Win-win. Of course, this also helps in considerably reducing your electricity costs, saving you money in energy bills in the long term.

Customised Functionality

Want plenty of sunlight but also like to keep your privacy? Vertical window coverings offer the perfect solution. You can find just the right angle to let in the sunlight but, at the same time, keep your privacy.

Curtains offer limited options. You can either open them up to let in light, and risk having people from the other side getting a full view of your space, or close them up and be in the dark.


It is a well-known fact that vertical window screens are the most cost-effective option. Their cost is one of the major factors that make them such a popular choice amongst home owners and businesses.

When you have floor-to-ceiling windows, it’s only natural to expect that you’ll need your privacy at times— and want an unobstructed view of the beautiful landscape outside at other times. And with vertical screens, you get that, at just the right price.

Work Well on Big and Small Windows

Curtains look splendid on big, floor-to-ceiling windows but just end up looking ridiculous on small windows. Similarly, horizontal blinds look good on small to medium-sized windows but just don’t work for big windows. So, the only other option that’s versatile and can be used on windows of all different sizes are vertical shades.

Offer Full Protection

No more squinting to cut out the glare when watching television or working on your laptop. Vertical window covers offer complete protection from glare. They also offer protection from the sun’s harsh rays. This means that you don’t have to worry about your furniture, rugs or carpets fading or getting damaged in any way from prolonged sun exposure.

There are a lot of different options to choose from when it comes to vertical coverings. There’s wood, fabric and there’s vinyl. They come in an array of different colours and shades. So, you can take your pick and find the right one for your living space.

They look sleek and complement modern-architecture and interior designs, with their clean lines and sharp edges, so well. They can be unobtrusive or eye-catching, depending on your preference, which is what makes them so versatile.

You can either opt for neutral colours such as white or grey to keep it simple, or if you’re feeling adventurous, you can go in for bold reds or deep greens to add a dash of colour to your space.

If you’re looking for a stylish, long-term, hassle-free option for your windows or patio doors, vertical blinds tick all the boxes. It’s no wonder then that they’re the absolute favourite when it comes to window treatment options.