Many owners and operators in the world of business are comfortable with tradition and the status quo. It represents a time when they made their money through tried and tested practices, but that reality is slipping and once it has changed, it will not revert back.

With digital and online applications bringing aboard new and improved innovations, there is a litany of reasons why we should not only be content with technology in business, but be embracing it.

Here we will make the argument why that is the case.

Maximises Efficiency

Frustrated when a payment takes numerous workdays to clear? Has a project been delayed because a photocopier has run out of ink and the paperwork has to be pushed back? Well this is where technology has accelerated a number of fields, a scenario that eliminates excuses from the side of the business and opened up more opportunities from the side of the customer. Cutting down on these frustrations improves performance, seeing a positive domino effect that enhances all aspects of an enterprise.

Builds a Bridge Between Company and Consumer

During the 1970s, customers had to physically enter the premises, wait in line and be served at the desk. In the 1990s, those same people had to phone up the number on the Yellow Pages and wait for their turn. Today the consumer can engage a brand through these channels as well as mobile, email, social media messaging or the comments section on a website.

Allows Brands To Network

Brand-to-brand or business-to-business (B2B) marketing is a means of leveraging one enterprise from another. With the help of technology, companies now have the ability to network these opportunities openly and freely. From combined marketing campaigns to YouTube videos, social media posts and emails, connections can be procured far easier today than in previous years.

Personifies The Open Market

Unlike communist regimes that have the capacity to monitor and stifle progress for companies that operate on their soil, technology opens pathways where the possibilities are essentially limitless. So long as that enterprise has the resources to invest in ethical practice, there is no barrier to preventing growth. This is what is illustrated by the concept of the “open market” whereby brands can begin from a humble concept and expand to becoming a major player on the ASX200 list. By exploiting the ability to maximize efficiency, building a bridge between themselves and the consumer, and networking with fellow peers, they can set new targets and goals to achieve that would otherwise be closed.