A common characteristic of successful entrepreneurs is that they read a lot of books. They can read all types of books; however, they tend to dive into the world of personal development reading. So why does reading tend to correlate with success when it comes to business? Many people have found themselves asking this question and have conducted studies to try and find the answers. One of the reasons is because those who read will tend to spend less time watching television. This means that their brain is switched on more and they are also exposed to less advertising. This can help someone stay focused when it comes to running a business and they will have more hours in the day. It is less likely that someone will have a reading binge session than they will a Netflix binge session. Another reason why reading correlates with success is because it trains people to focus. Those who teach themselves how to read are also teaching themselves the ability to be in the present moment and to concentrate. This can be an extremely helpful quality when it comes to running a company. Furthermore, it gives business owners a higher chance that they are able to connect with other people. For example, if they met someone who has read a book by the same author then they will have something in common and will immediately build a rapport. This is a very powerful tool when it comes to building connections. Many leaders will even encourage their whole team to read certain books each month, so that they can discuss them with each other debate the book at hand. This will lead to natural team building and will see staff members begin to work well together to come up with out of the box ideas. Additionally, every leader should be striving to learn something new at all times. This will keep them fresh and allow them to be at the head of their industry. A great way for people to teach themselves how to be open to learning is by regularly reading new material. Furthermore, books can be listened to in audio form these days, so even those who struggle to read are able to experience all of these benefits. As purchasing a book in such a cost-effective method, why not give it a go and see if it benefits your business.