You’ve started a business. You’re going out by yourself and there are too many things to worry about, from paying the bills to balancing work and family life to building a customer base, you’ve got it all ahead of you. You’ve sorted your priorities and with technology becoming such a big part of the business world today, digital marketing is towards the top of this list.
Setting up a website, and several social media pages but without time to manage them, your digital marketing campaign falls by the wayside. The website doesn’t get clicks and your Instagram page has a pathetic 110 followers. As the weeks go by and your business begins to take off, you second guess the need for a digital marketing expert. You’ve been alright without it but how can digital marketing help your business?
- Reach new customers
The beauty about digital marketing campaigns is they can be tailored to a target audience based on numerous factors. With that in mind, you’ll be able to focus adds on a demographic meaning that every click could be new business, not just someone that has randomly pushed on your ad without any interest or care in what you do.
This is a great way to educate potential customers about who you are and what you offer. Some may not even know the industry exists let alone who you are, so using a digital marketing campaign is an easy way to change this. You will improve your brand recognition and build a reputation at the same time.
- Prove yourself
When you’ve built up a following, you can sell yourself even more to existing customers. Posts that prove your knowledge in the industry as well as highlighting your handy work will convince your existing customers to come back for more. With a satisfied customer base your online following will increase quickly. Once that begins to happen the money will follow soon after.
- Interaction
Maybe not with smaller business, but customers can sometimes feel isolated from a brand and company. When purchasing anything online, automated emails follow, when complaints are made customers can be pushed through a questionnaire that seeks to answer the question without human help. It’s very easy to think that a company doesn’t care about you.
However, by interacting with customers online, by answering queries on social media you can easily prevent this from happening. Building a relationship is an important part of the sales process, and by adding a personal touch to your digital marketing campaign you can build a solid customer base that trusts in the brand.
- Tracking
An effective digital marketing campaign will bring back excellent results. Your client base will have grown, your reach will have increased and your sales will be through the roof. That’s the hope anyway. But if not, with tracking tools built in to digital marketing tools, you’ll be able to find out where it all went wrong.
Were your ads tailored towards the wrong audience? Or had you not invested enough time and money in the initial creation stage? You can also track where your enquiries came from and which ones were converted, an important thing to consider when partnering with other agencies.
Digital marketing is a relatively new concept In business but is one that is becoming increasingly more important. Failure to utilise effective methods to creating your digital marketing footprint will most likely result in a reduction in long term sales. So, in the creation of your new business, set aside much needed time for your marketing needs and study exactly what the experts are telling you to do. It may be the difference between success and failure.