A Facebook group is a private area on Facebook that is run by an administrator and where only members of the group are able to see posts. Many businesses out there have utilised this function to create a special area for their clients and to encourage more people to be happy with their brand. Some will have Facebook groups where they give our special information and offer discounts on their products or services. Some will even deliver courses via a private Facebook group which is a fantastic free method to use. Other businesses will create help groups where members can give each other advice and tips on the product at hand. For example, a beauty company could create a Facebook group for all of the people who purchase their products. They can then go in to the group and share how they use the products. This is a great way for people to feel like they are also getting a personalised experience when they are purchasing something and will make it more likely that they will have a positive feeling towards that brand. For this reason, as well as many more, it is certainly worth considering starting a Facebook group for your business.
It is a free way to get customer feedback
One of the many features that are available in a Facebook group is the ability to create a poll. This means that businesses can get free and honest feedback about their current products and services. Furthermore, they can ask their current customers about what they would like to see in the future. Many companies spend thousands of dollars each year on market research which can be easily reduced by performing this research in a free Facebook group. Customers and clients are able to give feedback on every single aspect of a business ranging from what types of free products they would like to see, what kinds of paid products they would like to purchase as well as how much they would like to pay for them. They can even give feedback on web design and packaging design. All in all, the world basically revolves around social media these days, so it can be a wise move to get among these current trends such as Facebook groups. For those who do not have time to run the groups themselves, they can easily hire a freelance assistant to do it for them.